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Beer or baijiu? China’s drinkers become more quality conscious

  • Fri, 13 Oct 2017 19:09
Asahi Group, Japan’s largest beer producer, is considering bailing out of its share in Tsingtao, one of China’s largest beer makers, in another clear sign that Chinese drinkers are moving upmarket. Experts say the domestic beer market has dropped significantly by volume, as buyers opting to cut back on cheaper products. But higher-quality beer brands and sales of traditional Chinese clear liquor, or baijiu, are bubbling away nicely. Total national beer production has seen... South China Morning Post - China Business feed

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