Visit our new website: worldnews.easybranches.com

Lynk & Co 02 crossover to join 01 SUV in new brand’s growing line-up

  • Mon, 17 Jul 2017 12:57
lynk and Co 01 SUV production car Shanghai 2017 nose

EXCLUSIVE: Lync & Co bosses reveal more about product plans, including the 02 crossover, and reveal a new approach to car buying

2017-07-14 09:50

Lynk & Co, the all-new car company with models developed in Sweden and built in China, has revealed more details of its forthcoming model line-up.

Speaking exclusively to Auto Express, Lynk & Co’s Senior Vice President Alain Visser, said: “In between the 01 SUV and 03 saloon will be a type of crossover vehicle that we’ll reveal soon. It’s got SUV cues, but it’s probably a bit lower. You’ll see that most of our cars are relatively small in size.”

• Best electric cars to buy now

Visser also revealed that Lynk & Co will launch in the UK before the end of the decade. “We’re launching in China this year and Europe and US in mid-2019. We anticipate being in the UK by the end of ’19,” he told us.

The 01 SUV will be first to market, followed by the 02 Crossover, probably a couple of years later. An 03 saloon, previewed by the 03 Concept at this year’s Shanghai Motor Show, will come after that.

Although SUVs are traditionally bought by family buyers, Visser is seeing that change. And with Lynk & Co targeting a younger audience, the 02 Crossover will play to that. “A Lynk & Co is a very sporty car, we also want it to feel very young in terms of design; young without wanting to be flashy, but with an agile, sporty-orientated, European drive style,” said Visser.

“And we’re seeing more and more young people are taking small SUVs, cars that people can take their friends with them.”

lynk and Co 03 concept saloon car side

Lynk and Co to "sell mobility" with new car buying model

Lynk & Co’s subscription model, in addition to outright sale and leasing methods of buying, is also expected to appeal to younger buyers, as Visser explained: “For a price per month you become part of the Lynk & Co community. You buy a Lynk & Co contract, like a mobile phone, maybe for one month, maybe for one week, maybe for 1000 miles or you just continue to do it.

• LYNK & CO sports car concept: latest detals  

“We want to sell cars, but we will most of all sell mobility. So we’ll sell cars via a subscription model, where you pay a monthly fee and extend it or not, but within that fee you can change car every day or swap it whenever you want it.

“So say you pay your monthly fee, we haven’t calculated it but let’s assume it’s £200 and you spend five days a month where the car is at the airport. For these five days you put your car on share, and for £20 a day you get £100 back. It’s a very simple business model for an individual to understand.”

Much of that is controlled by the tech and connectivity, as Visser tells us, “For us, our real USP is connectivity. For Volvo it’s safety, but for us it’s connectivity.”

Lynk & Co’s chief digital officer, Brit David Green, explains how it works: “First of all you have a touchscreen. It wasn’t the mobile phone that changed the world, but the touchscreen attached to it. We have a touchscreen in every car and connectivity in every car – it’s on 24 hours a day.

“When you or your car knows it's not being used, you can use the share button. You choose when and for how long, then the car shows it's available to Lynk & Co subscribers using the app.

Lynk & Co Shanghai

“You get to choose who uses your car – friends and family, a wider community, or anyone – and it runs on feedback to see who you can trust. And how you take payment depends on the market.”

Green also revealed how Lynk & Co could work with property developers on a car sharing scheme. “We’re looking at working with building firms where you build apartment blocks and maybe they have eight cars as part of it,” he says. “You buy an apartment and it includes mobility. There are eight cars there and you just share them with your neighbours.”

Complete guide to buying a new car

The app will also arm a digital key to allow you or others to gain access to your car – including shopping services delivering goods directly into your car.

With Lynk & Co avoiding the traditional sales showrooms and relying on the internet, stores in premium shopping centres and pop-up shops at events, shared cars could play a role in the test drive. “If you’ve hit the Share Button, we could set that car up for a test drive with a downloaded route into the sat nav and even a stereo demo downloaded into the car and played at an appropriate time.”

What do yo think of Lynk and Co's plans? Can it challenge Tesla? Join the debate in the comments...

Steve Fowler Featured Articles

Tags


Related Stories

Rapid response fuel bikes deployed on M5 to rescue stranded cars
  • Sun, 24 Sep 2017 01:53

Dan Smith 2017-09-22 15:20 Since work began on the Oldbury Viaduct, fuel bikes have provided stranded motorists with vital fuel during con...

Uber ban? TfL to remove firm's London operating licence
  • Sun, 24 Sep 2017 00:54

Jonathan Burn 2017-09-22 12:30 Transport for London will not renew Uber's licence to operate in the UK's capital, putting 40,000...

Ryan Tuerck's Ferrari-powered Scion drifts, crashes, fixes, and drifts again
  • Sat, 23 Sep 2017 21:53

Filed under: Videos,Ferrari,Scion,United States,Coupe,Racing You can't keep a good drift car down.Continue reading Ryan Tuerck's...

Tesla might build convenience stores at its charging stations
  • Sat, 23 Sep 2017 20:52

Filed under: Green,Tesla,Green Automakers,Technology,Electric You need something to do while your EV is charging.Continue readin...

New MG6 unveiled in China and could be on its way here!
  • Sat, 23 Sep 2017 19:52

Dan Smith 2017-09-22 17:20 The second-generation MG6 could be on UK shores by 2018. The all-new MG6 has been unveiled in ...

From cheap copycats to premium challengers: How Chinese brands are beating Samsung and taking on Apple
  • Sat, 23 Sep 2017 19:09

After carrying around a pink iPhone 6S for a year and half, Shanghai college graduate Jiang Xinyi switched brands, saying goodbye to Apple which is se...

2017 Toyota Prius Prime Quick Spin | Homeliness and half-measures
  • Sat, 23 Sep 2017 18:54

Filed under: Green,Toyota,Green Automakers,Green Driving,Quick Spins,Hatchback,Electric,Hybrid It's a decent drive, for 25 miles.Con...

Faraday Future And The State Of Nevada Have Officially Broken Up
  • Sat, 23 Sep 2017 17:00

It was exciting at the start, but like every marriage that’s on the ropes, a tipping point happens that inevitably breaks it apart. That tipping poi...

Which car companies are creating new jobs in America?
  • Sat, 23 Sep 2017 14:54

Filed under: Plants/Manufacturing,BMW,Chrysler,Ford,GM,Honda,Hyundai,Mazda,Mercedes-Benz,Toyota,Volvo Who's hiring and how many jobs...

AMD spinoff denies working with Tesla on artificial intelligence
  • Sat, 23 Sep 2017 13:57

Filed under: Green,Technology Report had quoted GlobalFoundries CEOContinue reading AMD spinoff denies working with Tesla on art...

New Peugeot 308 2017 facelift review
  • Sat, 23 Sep 2017 12:53

Image 1 of 17 Image 1 of 17 22 Sep, 2017 5:30pm Richard Ingram The revised Peugeot 308 family hatch shines, but some gripes sti...

The most amazing Rolls-Royce is not for adults
  • Sat, 23 Sep 2017 11:52

Filed under: Videos,Autoblog Minute,Original Video The Rolls-Royce SRH was handcrafted for the children in the Pediatric unit of St....


News Categories