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Promotions Just as Important to UK Customers as Product Quality

  • Fri, 13 Oct 2017 16:22
Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount... Source: RealWire consumer/lifestyle-lifestyle feed from realwire

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