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The Winners and Losers in Luxury WeChat Campaigns This Week, August 11
  • Sun, 13 Aug 2017 03:48

WeChat has become one of the most important windows for luxury brands to communicate with Chinese consumers. While users of the app receive many WeCha...

WeChat, Weibo and Baidu under investigation
  • Fri, 11 Aug 2017 15:10

The authorities allege Weibo, WeChat and Baidu Tieba are being used for terrorism and rumours. BBC News - Asia

The Winners and Losers in Luxury WeChat Campaigns This Week, August 4
  • Sat, 05 Aug 2017 19:03

WeChat has become one of the most important windows for luxury brands to communicate with Chinese consumers. While users of the app receive many WeCha...

The Winners and Losers in Luxury WeChat Campaigns This Week, July 28
  • Sun, 30 Jul 2017 09:38

WeChat has become one of the most important windows for luxury brands to communicate with Chinese consumers. While users of the app receive many WeCha...

Exclusive Interview with China’s WeChat Goddess Becky Li on Her MINI Collaboration
  • Mon, 17 Jul 2017 15:29

In China, Becky Li’s three million social media followers call her the “BuyBuyBuy” Goddess because her posts on fashion and luxury i...

The Winners and Losers in Luxury WeChat Campaigns This Week, July 14
  • Sat, 15 Jul 2017 10:36

The editors of Jing Daily picked the winners and losers of last week’s luxury and premium fashion campaigns on WeChat. We selected our choices based...

10 Great Luxury WeChat Campaigns for Father’s Day in China
  • Sat, 17 Jun 2017 15:29

The Western tradition of celebrating your fathers on the third Sunday in June is catching on in China. Father’s Day in China, which falls on Jun...

Macau busts another WeChat livestream proxy betting ring
  • Sat, 17 Jun 2017 09:29

… a local casino. On Thursday, Macau’s Judiciary Police (PJ) announced … “play real baccarat games in Macau.” The ring, wh...

Bogus ‘Datuk’ nabbed for raping women met through WeChat
  • Fri, 16 Jun 2017 08:31

Kuala Lumpur CID chief says police have received two reports from two female victims against the man, known as 'Datuk Ivan'. Top news stories...

Thai police raid WeChat ‘click farm’, find 347,200 SIM cards, arrest three Chinese men
  • Tue, 13 Jun 2017 20:23

Three Chinese men arrested in Thailand have acknowledged that they were operating a “click farm”, using hundreds of cellphones and several...

Luxury Fashion Brands Start to Sell on China’s WeChat Messaging App
  • Wed, 31 May 2017 11:39

(WSJ) China’s Tencent Holdings Ltd. is using its vast social-media network to attract luxury-fashion brands to its WeChat app, pot...

Luxury Fashion Brands Start to Sell on China's WeChat App
  • Mon, 29 May 2017 18:23

Tencent Holdings is courting luxury fashion brands to WeChat, China’s most popular messaging app, potentially opening a new channel in online retail...

WeChat Now Lets Mainland Chinese Users Share Content to Facebook
  • Mon, 22 May 2017 21:30

With parent company Tencent seeking to expand its presence outside of China, WeChat has just launched a significant new feature allowing domestic Chin...

DFS, Estée Lauder Launch Beauty Tutorial-Inspired WeChat Campaign
  • Mon, 15 May 2017 09:55

Editor’s note: A version of this post first appeared on Luxury Daily, a leading luxury business publication covering strategy, tactics, execution an...

10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
  • Mon, 15 May 2017 00:27

Sunday, many affluent Chinese consumers will be sharing gifts with their mothers all thanks to a campaign they saw on WeChat. Many luxury brands have ...

WeChat Pay Is Coming to the United States
  • Mon, 08 May 2017 03:24

Editor’s note: A version of this post first appeared on Technode, the leading tech media uncovering the latest news on start-up entrepreneurs, inve...

Burberry Teams Up with Top Fashion Blogger for Exclusive WeChat Launch
  • Sun, 07 May 2017 12:24

First Strathberry, then Givenchy, and now Burberry—luxury brands are learning that it pays to work with China’s authority on high-end handbags...

Gogoboi Teams Up with Western E-Commerce Retailers to Sell Luxury on WeChat
  • Fri, 28 Apr 2017 00:25

There is no need to elaborate on the importance of Chinese fashion bloggers in educating affluent consumers on the latest fashion trends and luxury it...

China Galerié leverages WeChat to further branded content’s reach
  • Wed, 26 Apr 2017 15:08

Luxury lifestyle magazine China Galerié is bringing its content to European and North American audiences with newly launched WeChat accounts. Trave...

From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
  • Mon, 24 Apr 2017 00:25

Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big b...

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